La Croquise
La Croquise, the first traditional French baguette committed to climate action
Since 1995, La Croquise has been carrying on the tradition of French artisanal baking. Today, it is taking its commitment a step further by contributing to the development of a low-carbon supply chain, from farmer to consumer.
A flour rooted in French artisanal tradition since 1995
La Croquise was born out of a simple desire: to offer a traditional baguette that meets the expectations of artisan bakers and consumers alike.
Its recipe is based on timeless fundamentals:
- Selected wheat varieties: French wheat that undergoes no post-harvest grain treatment.
- A subtle blend of malted wheat flour: the secret to good bread, rooted in a long tradition of French artisanal baking.
- A pure recipe: free of additives, added gluten, and amylases—and has been since its inception.
The carbon footprint of bread begins in the field
Carbon emissions are gases—primarily CO₂—released during an activity or the production of a product. These gases are called greenhouse gases and have an impact on the climate:
- Climate change
- Decline in biodiversity
- Disruption of agricultural crops
80% of bread’s carbon footprint is determined in the field, starting with wheat cultivation.
Taking action at the source—by changing agricultural practices—effectively reduces emissions.
With La Croquise, this commitment becomes a reality thanks to wheat grown using low-carbon farming methods.
What does a low-carbon approach mean?
Farmers committed to a more sustainable agricultural sector:
*Compared to the Agribalyse framework, which is the framework for greenhouse gas emissions from agricultural products developed by the Agency for Ecological Transition. https://agribalyse.ademe.fr/
La Croquise: An Entire Supply Chain Committed to Climate Action—From Farmer to Consumer
La Croquise: Committed to Future Generations
More than just a traditional French baguette, La Croquise is the result of a combination of recognized expertise, carefully selected French wheat, and a commitment to taking concrete action to combat climate change.
Because good bread begins in the field, La Croquise works every day alongside farmers, millers, artisan bakers, and consumers to build a more sustainable supply chain.
