Our Commitments

Ensure that our farmers see returns on their commitments, meet our customers’ expectations and overcome the shared challenges connected with our corporate social responsibility.

David HUBERT, CEO, Axiane Meunerie

Commitment to sustainable performance

Health and safety

Our staff are our business’s most important resource.

Their safety is our priority, today and every day. We know that we can avoid 95% of accidents thanks to our behaviour and methods.

That is why, with the full participation of our managers and colleagues, we have created an open and proactive health and safety at work culture, with two “Safety on the Ground” meetings for each staff member each year, a safety update at the start of every meeting and zero accidents as our long-term goal.

Promoting our quality apprenticeship opportunities: passing on milling expertise

The example set by our Master Miller pathway

We have set up an internal skills accreditation pathway for our millers.

It culminates in a qualification and the title “Master Miller”.

This pathway, which is overseen by our millers and mill managers, has been created to achieve our objective of passing on our milling expertise.

Competition law compliance policy

The Axereal competition law compliance policy is backed by a whistleblowing system and applies to all Group entities. It exists to make Group staff aware of the practices and rules relating to competition.

Responsible consumption and production: our actions focus on well-being and transparency

Local supply chains & sustainability

From 2021, all our wheat will meet zero-insecticide storage standards.
The wheat processed in our seven regional mills is grown in France, within a 250km radius of our sites.
We support our customers’ CSR initiatives, in particular by signing long-term contracts with farmers and working jointly to build sustainable channels that protect biodiversity and the soil.

As well as sourcing our wheat from supply zones close to our regional mills, we have also optimised our logistics flows and we’ve teamed up with our suppliers to work towards using delivery vehicles that respect the environment.

Franck RIANT, Industrial Director, Axiane

Innovation at the heart of our milling expertise: 100% Clean Label

Axiane Meunerie is committed to health & well-being, and we’re working to tailor our products to what today’s consumers want.

From 2021, all our mixed flours for Craft Bakery are 100% clean label, for 100% natural bread.

Our aim for Axiane flours is to move towards selecting our raw materials in such a way that we will eventually be able to stop using bread improvers for all applications. Our development and formulation strategy is focused on this aim

David HUBERT, CEO

A strong commitment to sustainable channels

The Savoir Terre Example

Savoir Terre is committed to the climate alongside French farmers united within the Axéréal cooperative, in an approach that contributes to sustainable agriculture.

This low-carbon regenerative approach is audited, monitored, and certified.

By scanning the QR code on the front of your flour package, you can learn more about the low-carbon regenerative agriculture initiative led by the Axéréal agricultural cooperative.

The Example of La Croquise Low-Carbon Flour

Created in 1995, La Croquise is the premium reference among our flours for artisan bakers. From the very beginning, it has been a pioneer in sustainability initiatives and in supporting the vitality of the sector. It is therefore natural that it becomes our first flour offered to artisan bakers that supports decarbonized agriculture. This new step is part of Axiane Meunerie’s decarbonization strategy.

By choosing La Croquise, the entire wheat-flour-bread chain commits to future generations. La Croquise flour supports and rewards the implementation of farming practices that reduce greenhouse gas emissions as part of low-carbon regenerative agriculture:

A committed farmer: thanks to compensation from the low-carbon supply chain
A committed miller: reducing our carbon footprint by 30% by 2030
A committed artisan baker: raising awareness among customers about climate issues
Committed consumers: by enjoying La Croquise baguette

Together, we inspire responsible indulgence and commit to future generations. Raising awareness among artisan bakers about climate challenges is essential. By integrating sustainable practices into their daily work, they play a key role in reducing greenhouse gas emissions. And by offering La Croquise to their customers, they encourage responsible eating habits and support farmers engaged in agricultural transition.