Ensure that our farmers see returns on their commitments, meet our customers’ expectations and overcome the shared challenges connected with our corporate social responsibility.
Commitment to sustainable performance
Health and safety
Our staff are our business’s most important resource.
Their safety is our priority, today and every day. We know that we can avoid 95% of accidents thanks to our behaviour and methods.
That is why, with the full participation of our managers and colleagues, we have created an open and proactive health and safety at work culture, with two “Safety on the Ground” meetings for each staff member each year, a safety update at the start of every meeting and zero accidents as our long-term goal.
Promoting our quality apprenticeship opportunities: passing on milling expertise
The example set by our Master Miller pathway
We have set up an internal skills accreditation pathway for our millers.
It culminates in a qualification and the title “Master Miller”.
This pathway, which is overseen by our millers and mill managers, has been created to achieve our objective of passing on our milling expertise.
Competition law compliance policy
The Axereal competition law compliance policy is backed by a whistleblowing system and applies to all Group entities. It exists to make Group staff aware of the practices and rules relating to competition.
Responsible consumption and production: our actions focus on well-being and transparency
Local supply chains & sustainability
- From 2021, all our wheat will meet zero-insecticide storage standards.
- The wheat processed in our seven regional mills is grown in France, within a 250km radius of our sites.
- We support our customers’ CSR initiatives, in particular by signing long-term contracts with farmers and working jointly to build sustainable channels that protect biodiversity and the soil.
As well as sourcing our wheat from supply zones close to our regional mills, we have also optimised our logistics flows and we’ve teamed up with our suppliers to work towards using delivery vehicles that respect the environment.
Innovation at the heart of our milling expertise: 100% Clean Label
Axiane Meunerie is committed to health & well-being, and we’re working to tailor our products to what today’s consumers want.
From 2021, all our mixed flours for Craft Bakery are 100% clean label, for 100% natural bread.
Our aim for Axiane flours is to move towards selecting our raw materials in such a way that we will eventually be able to stop using bread improvers for all applications. Our development and formulation strategy is focused on this aim
A strong commitment to sustainable channels
The example of Savoir Terre
Axiane Meunerie pioneered the creation of quality channels such as Label Rouge and HEV, and also launched the first bagged flour to offer a blockchain traceability system: Savoir Terre, a proportion of sales revenue from which is donated to “1% for the Planet”. This flour ties in with Axereal's ambition to become the stand-out sustainable agricultural cooperative through developing competitive channels that are fair the farmer, kind to the environment and meet consumers’ expectations. It is made from 100%-French wheat from identified farmers in the Centre-Val de Loire region and bagged in our mill at Reuilly (Indre). The wheat is grown according to the best practices determined in the framework of our CultivUp approach.
Axiane Meunerie guarantees fixed remuneration for the farmers involved in the "Savoir Terre" initiative to protect them from the vicissitudes of the market, and signs three-year contracts with them in the framework of a transparent, balanced and lasting relationship.
Knowing that consumers can find out that we grew the wheat for their flour is a way for us to connect with them transparently. Although we spend most of our lives in the fields, we eat too, just like everyone else! So we share the same interests and expectations.
The example of La Croquise HEV flour
The example of La Croquise HEV flour
In partnership with Axereal Agricultural Cooperative, which supplies La Croquise High Environmental Value wheat, we are assisting and supporting young farmers through their agro-ecological transition.
Through this programme, known as “Jeunes Pousses”, we had the opportunity to meet and work with Aliénor Chatin, a young farmer from the Centre-Val de Loire region of France who is currently converting her farm to High Environmental Value.