La Tradi' Rouge
Tradi'Rouge, the Label Rouge “Tradition Française” baguette
With Tradi'Rouge®, offer your customers a “Tradition Française” baguette made with Label Rouge flour, an official mark of quality recognized by consumers. A solution that combines high standards, traceability, and a celebration of baking expertise.
Recognized and Verified Quality
The Label Rouge designation is awarded to products that meet strict specifications and are inspected by an independent certification body. The entire supply chain is covered—from wheat cultivation to flour production—to ensure complete traceability. In particular, the specifications prohibit the use of storage insecticides.
The benefits of Tradi'Rouge®:
- Label Rouge Traditional French Bread Flour
- Traceable and monitored supply chain
- Enhanced quality standards
- Official quality label recognized by consumers
- Promotion of artisanal expertise
An industry rooted in our communities
At Axiane Meunerie, the wheat used for Tradi'Rouge® is grown, on average, less than 100 km from our mills. This proximity helps promote France’s wheat-growing regions while ensuring greater control over the supply chain.
100% French wheat—a source that reassures and appeals to consumers.
