TRADI’VERTE®: More Than 500,000 Baguettes Already Sold

Just a few weeks after its launch in retail stores, TRADI’VERTE® has reached an important milestone: more than 500,000 baguettes have already been sold.

This early success reflects growing consumer interest in a traditional French baguette that combines great taste, French sourcing, and a commitment to environmental responsibility.

A Traditional French Baguette Made from a Low-Carbon Supply Chain

Mixed, shaped, and baked on site, TRADI’VERTE® is made from 100% French wheat and flour sourced from a supply chain committed to reducing its carbon footprint.

The flour is part of a low-carbon approach that supports the development and expansion of wheat grown using farming practices designed to reduce carbon emissions, improve soil vitality, and encourage more responsible agricultural production methods.

The result? A simple and tangible solution that enables consumers to make more sustainable choices without compromising on taste or the expertise of traditional French baking.

From Field to Bread: A Collective Commitment

Behind these 500,000 baguettes sold lies the dedication of an entire value chain.

Axéréal farmers are actively engaged in evolving their agricultural practices. Axiane Meunerie teams transform French-grown cereals and develop solutions that meet market expectations. Retail partners make this offer accessible to consumers, while shoppers themselves choose TRADI’VERTE® every day.

This initiative is part of the CultivUp Regenerative program led by Axéréal, which supports the transition toward improved farming practices and helps build more sustainable agricultural supply chains over time.

When Enjoyment Becomes a Responsible Choice

With TRADI’VERTE®, Axiane Meunerie aims to make the food transition more tangible, accessible, and understandable for consumers.

Selling 500,000 baguettes in just a few weeks marks an important first milestone. More importantly, it demonstrates that it is possible to transform the cereal and flour sector while preserving what has always made the traditional French baguette so successful: taste, expertise, and enjoyment.